You’ve heard that Search Engine Optimization (SEO) is a vital digital marketing tool. But do you really know how SEO works?
SEO is made up of many elements and is the process of generating traffic from free, organic, editorial, or natural search results in search engines.
By leveraging SEO, you can make your website more visible. The #1 result in Google’s organic search results has an average CTR of 27.6% (compared to second and third-ranking results getting 18.7% and 10.2%), according to Backlinko research. So, getting that top spot or a place on Google’s first SERP page means more traffic and more opportunities for you to convert prospects into customers.
Now there’s also artificial intelligence to consider. AI-powered algorithms like Google’s RankBrain have significantly impacted SEO by enhancing search results. This is resulting in a more complex SEO landscape (more on that later…)
With all that in mind, let’s explore why SEO is so important and look at the 5 crucial elements of SEO you can use to drive traffic, generate quality leads and make sales.
